Fundamental differences between transaction based marketing and relationship approaches

Relationship Marketing vs. Transactional Marketing

fundamental differences between transaction based marketing and relationship approaches

Relationship Marketing is a relatively new concept in marketing. “The transactional marketing approach seeks to make the largest number of sales possible. longevity of relationship with customers will be key in determining success of. What Is the Difference Between Promotional Push Strategies & Promotional Pull “The transactional marketing approach seeks to make the largest number of sales “Knowledge and application of relationship marketing helps in achieving . This marketing and sales approach is focused primarily on The difference between transactional marketing and relationship marketing is profound. It will build a core group of evangelists who will play a key role in the.

I want to recap the session I offered, which focused on the importance of engagement and building long-term patron commitments with your audience.

Relationship Marketing vs. Transaction Marketing

Over the past several years, theatre marketers and fundraisers have started to make a fundamental shift toward a relationship-oriented approach with their customers. The challenge, however, is that many arts organizations do not yet have the capacity or expertise to truly engage in this way.

Today, many marketing and fundraising departments are immersed in transactional marketing programs and activities — an approach that worked very well a decade ago.

This marketing and sales approach is focused primarily on acquiring new customers and keeping current customers in touch with institutional movement. It is a short-term transaction marketing strategy that revolves around action-related marketing programs for large groups of customers.

fundamental differences between transaction based marketing and relationship approaches

Although this strategy is essential for building audiences for any arts organization, it is no longer the way to build long-lasting relationships inside your audience base. As its namesake implies, relationship marketing focuses on developing long-lasting relationships with clients for the succinct purpose of securing sales well into the future.

fundamental differences between transaction based marketing and relationship approaches

With knowledge and application of relationship marketing, a businessperson is helped in achieving customer satisfaction, customer retention and customer acquisition. There are a myriad of powerful relationship marketing strategies that we consider investments in the promise of long-term sales, and these include frequent buyer incentives, referral programs, blogs, newsletters, social media, media and community relations, customer service training and branding.

Relationship Marketing vs. Transactional Marketing | Your Business

But trust us when we tell you that one of the most effective ways to market your services and brand is through the strong relationships you foster with clients. A greater client experience always equates to an impeccable reputation for your company, which in turn yields more of the right kind of clients to your doorstep. From our perspective, the first step to building a network is to simply get involved in your community.

fundamental differences between transaction based marketing and relationship approaches

A advisor survey by Senior Market Advisor revealed that percent of wealth management advisors utilize community involvement to broaden their audience. Our recommendation is to begin figuring out what you care for about your community, how you can possibly improve upon it and then locate a group that engages in these activities.

Client Events Believe us, we know: The mere thought of hosting events for clients can make even the most seasoned of business professionals toss and turn at night.

Relationship Marketing vs. Transactional Marketing: A Biased Discussion

These events — running the gamut from seminars to client appreciation breakfasts and even family barbecues — are undeniably valuable, though, and can be easier to coordinate than you might imagine. Relationship Marketing Relationship marketing has broader, longer-term goals than transactional marketing. Relationship marketing focuses on developing long-lasting relationships with clients to secure sales well into the future.

fundamental differences between transaction based marketing and relationship approaches

Some relationship marketing strategies including branding, customer service training, community and media relations, social media, newsletters, blogs, referral programs and frequent buyer incentives.

These marketing efforts are investments in the promise of long-term sales. Face-to-face interaction is less frequent, and many more services and product transactions are occurring behind a computer screen. With a few clicks on their keyboards, clients can access a world of information that influences their purchase decisions, making the client relationship more important than ever.