Importance of trust and commitment in relationship marketing

importance of trust and commitment in relationship marketing

The study confirms the important roles of satisfaction and trust on intention to stay . “The Commitment-Trust Theory of Relationship Marketing. Key words-Relationship Marketing, Trust, Commitment, Corporate banking OF THE STUDY Having considered the importance of relationship marketing. commitment in addition to the concepts of trust and dependence. Moreover, detail, because of its importance in relationship marketing. Several antecedents.

importance of trust and commitment in relationship marketing

В какой бы стране вы ни находились, во всех учреждениях действует одно и то же правило: никто долго не выдерживает звонка телефонного аппарата.

Не важно, сколько посетителей стоят в очереди, - секретарь всегда бросит все дела и поспешит поднять трубку.

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importance of trust and commitment in relationship marketing